What can Black Friday teach us about smarter training delivery?

Black Friday - the biggest shopping event of the year – has finally arrived.

Thousands of shoppers are currently scouring shops for the best deals, both in store and online, with an expected spend of £2.3 million a minute by British shoppers alone.

So, what can Black Friday teach us about smarter training delivery?

Well, there’s plenty we can learn from retailers who understand the triggers that motivate us and adapt their offering accordingly. One of the biggest challenges facing L&D managers is to keep self-service learning relevant and accessible. In this respect, L&D has much to gain from retailing principles.

A shop isn’t just a static warehouse of objects for consumers to wander around until they find something interesting. That would be an e-learning content library. No, retailers are smarter than that; products are thoughtfully packaged, actively sold and continually changing to keep in line with our needs and desires (i.e. step into spring, summer holiday essentials, back to school).  

Today’s learners – like shoppers – are increasingly motivated by impulses and triggers, so we need to make learning materials easier to ‘grab and go’. Content organised into packs can help employees address ‘gear changes’ in their career, such as starting a job, becoming a manager or dealing with stress.

But why stop there?

Online shopping gives us even more ideas to adapt. There is no need to get caught up in the chaos of Black Friday when you can shop from the comfort of your own home and still get the best Black Friday deals.

When shopping online you can read reviews, check out bestsellers and browse recommendations based on your purchase history or likes.

A personalised experience equally applicable to training:

●Rating courses to help out your colleagues
●Sharing what’s trending with the rest of the business
●And suggesting further topics based on previous usage

Here at Skill Pill, we have built all of this into our offering.

***Ad Alert***

Our micro-learning Power Packs help learners hit the ground running when faced with a workplace challenge.

Choose from:

● New Leader
● Managing Change
● Newbie
● Managing Your Team
● Stress Buster
● Customer Service
● Personal Effectiveness

We offer engaging animated videos, templates, quizzes and actionable exercises grouped around a theme, which are readily available on any device. Plus, our adaptive algorithm makes recommendations for further learning based on actual behaviour and you can even drop a video jukebox into your LMS to increase user engagement.

So, it’s time to start to shopping. Just call +44 (0) 870 240 6656 or email [email protected] to find out more.



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