What can Black Friday teach us about smarter training delivery?
Black Friday - the biggest shopping event of the year – has finally arrived.
Thousands of shoppers are currently scouring shops for the best deals, both in store and online, with an expected spend of £2.3 million a minute by British shoppers alone.
So, what can Black Friday teach us about smarter training delivery?
Well, there’s plenty we can learn from retailers who understand the triggers that motivate us and adapt their offering accordingly. One of the biggest challenges facing L&D managers is to keep self-service learning relevant and accessible. In this respect, L&D has much to gain from retailing principles.
A shop isn’t just a static warehouse of objects for consumers to wander around until they find something interesting. That would be an e-learning content library. No, retailers are smarter than that; products are thoughtfully packaged, actively sold and continually changing to keep in line with our needs and desires (i.e. step into spring, summer holiday essentials, back to school).